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kula
Project type
Visual identity, logo design, illustrations, iconography, packaging and label design
Client Overview
KULa is more than a gift brand—they're dedicated to bringing joy, thoughtfulness, and kindness into everyday life. Behind the brand are Marianne and Thomas, two individuals navigating life while creating something meaningful together.
Brand Strategy
We developed a warm, friendly, and sweet identity with a vibrant, colorful aesthetic that radiates happiness. The brand's core values center on kindness, sharing, and giving.
Visual Identity
Mascot Design:
Created from the letter "K" in the brand name, embodying the brand's core values
Illustrations & Icons:
Custom-designed elements that capture emotions of sharing, support, love, kindness, celebration, and community building
Photography Direction:
Images showcase authentic human connections and sharing moments, incorporating colors that complement the brand palette
Brand Positioning
The visual system consistently communicates warmth and human connection, reinforcing KULa's mission to spread kindness and create meaningful community experiences.
